Shakira and Lionel Messi have teamed up with John Legend and Noah Kahan for a new slick and star-studded Hard Rock ad.
The brand’s International’s Unity by Hard Rock campaign sees the all-star line-up come together to promote a loyalty program, with singer Shakira, 47, stunning in a leggy silver dress as she promotes one of their party hotels.
As part of the ad singer Kahan, 27, performed a cover of the classic Beatles song Come Together as a soundtrack for the video at the center of the multi-million-dollar campaign.
Shakira turned heads in a dazzling dress as she strutted her stuff at the Seminole Hard Rock Hotel & Casino Hollywood in South Florida as she let her hair down at a Guitar Hotel Pool party.
The sexy number showed off her toned pins and incredible physique while she wore her long honey tresses in perfect curls.
Elsewhere in the camp Messi showed off his legendary ball skills as he helped out a young fan at the Hard Rock Cafe, where his Messi burger is a favorite on the menu.
Meanwhile singer John Legend, 45, dressed in the Hard Rock Hotel New York Rock Star Suite, looking sharp as he strolled through the lobby and rooftop overlooking Manhattan.
Kahan also hit the beach at the sunny Hard Rock Hotel Riviera Maya in Mexico as the stars enjoy Hard Rock’s hospitality at locations around the world.
Unity by Hard Rock rewards members at Hard Rock’s portfolio of more than 200 locations worldwide, including hotels, casinos, cafes and Rock Shops.
Members can earn and redeem Unity Points towards free nights, dining experiences, Hard Rock merchandise and more, as well as access to offers and promotions and discounts at participating Hard Rock properties.
Shakira said: ‘Whether I’m celebrating an album release party in Hollywood, Florida, enjoying a day off, or performing at a Hard Rock venue, I can always count on Hard Rock to create and host a memorable night.
‘I hope the new campaign inspires fans to explore new places, foods and sounds around the world.’
Messi added: ‘I love being a part of the Hard Rock family and have enjoyed bringing my namesake items to their Cafes and seeing shows with my family, so I was excited to be in this terrific ‘Come Together’ campaign.’
Kahan then said: ‘I’m so honored to be part of this Hard Rock effort and to have the opportunity to record my take on one of the greatest songs ever.’
It comes after Shakira made her first-ever appearance at the Met Gala on Monday night wearing a busty red dress with huge billowing sleeves and a high slit.
She hushed any whispers of a snub by revealing she has been invited to the event ‘many times’ but has ‘always’ had other things on.
The custom-made Caroline Herrera gown designed by Wes Gordon boasted side cut-outs and a dazzling center broach.
Shakira then gave herself a fashionable boost with matching red satin Stuart Weitzman heels.
The Whenever, Wherever singer further ramped up the glamour with a gorgeous chain choker necklace.
Later, she looked nothing short of sensational in a daring satin white dress as she arrived at the Mulberry Bar afterparty.
Shakira was in good spirits as she showed off her incredible figure in the number after making her debut at the A-lister event earlier in the evening.
Her eye-catching outfit boasted a tiny bralette covering her assets and featured two large splits showcasing her toned midriff.
The Colombian singer was also seen at a second afterparty by Casamigos with the likes of Penelope Cruz and Rita Ora.
Leaving her long tresses loose, Shakira accessorised with a chunky silver chain necklace and toted her belongings around in a black handbag.
Shakira was in a relationship with footballer Gerard Piqué – who is exactly 10 years her junior – from 2011 to 2022.
She is now dating Emily In Paris actor Lucien Laviscount, after meeting him on the set of her music video.
Lucien, 31, recently described Shakira as ‘inspiring’ and ‘one of the most beautiful people’ he had ever met.