Live Nation and Visual Feeder have collaborated on a DOOH campaign for pop star Dua Lipa to use digital window-scape campaign to promote her upcoming “Radical Optimism” tour.

The campaign objective turns strategically selected unused retail windows into immersive displays designed to captivate and engage viewers in targeted neighborhood areas.

Located in the areas of Belmont and Lakeview in Chicago, Visual Feeder’s projection technology for high-traffic windows light up the streets with visuals.