A new promo video for the upcoming season features the musician as prominently as the sport’s star athletes

LOS ANGELES – As the excitement for the 2024 NFL season builds, the league’s latest promotional video has fans buzzing for reasons that go beyond the gridiron. Football is back, and so is the NFL’s apparent obsession with Taylor Swift. The promo, which highlights key moments from the 2023 season, prominently features the pop superstar, much to the frustration of many football purists.

Swift, who became a fixture at Kansas City Chiefs games last season while supporting her boyfriend, Travis Kelce, is shown five times throughout the video.

The consensus among fans seems to be that while a single appearance by Swift could have been a fun nod to her recent NFL connections, making her the focal point of a football promo feels excessive. Some fans even went as far as to joke that the video seemed more like a “Taylor Swift hype video” than an NFL season teaser.

Will Taylor Swift attend the Chiefs’ season opener?
With Swift’s “Eras Tour” not resuming until mid-October, there’s speculation about whether she will attend the Chiefs’ season opener against the Baltimore Ravens. Her appearance could further stoke the ongoing debate about her role in the NFL’s promotional content and how it might affect the league’s traditional fanbase.