Madison Beer’s debut album is hitting the shelves later this year, and she promoted its release with another single—the music video for her latest song, “Baby”, is here.

“[The music video] is about cancel culture, which is not obvious, but I walk into this cloud room that’s seemingly very perfect and lovely,

And then I’m transported and dropped immediately into this hell,” the singer explained while chatting with Paper Magazine.

Beer came up with the concept of the music video on her own and wanted to use it to tackle cancel culture and cyberbullying in a unique and subtle way.